Monday, August 16, 2010

The Mapes Hotel: Reno's Lost Art Deco Jewel

By Ross Everett

The Mapes Hotel in Reno, Nevada met its demise on Superbowl Sunday of 2000 when 75 pounds of explosives packed inside the structure's support columns brought it to the ground. The controlled demolition came despite years of effort by a number of groups within the community to preserve the building with lawsuits, redevelopment proposals, and grass roots lobbying efforts. The National Trust for Historic Preservation even took up the cause, challenging the destruction in a lawsuit that eventually reached the Nevada Supreme Court.

While the logic and necessity of demolishing the Mapes is very questionable, one thing that is certain is that the hotel was an important part of Northern Nevada history. The Mapes opened in'47 and with it ushered in a new era for casino gambling and the state of Nevada. Despite some historical revisionism that suggests that the modern era began in Las Vegas with Bugsy Siegel's famed Flamingo, the Mapes was actually the first building in America to have a hotel, casino and live entertainment under the same roof. The Mapes attracted countless celebrities who'd make it their home when business brought them to Northern Nevada--this included movie stars like Clark Gable, TV stars like the cast of 'Bonanza' and political power brokers like infamous anti-Communist crusader Joseph McCarthy.

During the 'Rat Pack' era of the 50's and 60's it became along with the Cal-Neva Lodge in Lake Tahoe the place to be seen in Northern Nevada. The 11th floor, window walled Sky Room Lounge hosted performances by a roster of entertainment legends including Frank Sinatra, Sammy Davis, Jr., Dean Martin, Louis Prima, Keely Smith, Milton Berle and Mae West. Downtown Reno struggled during the'60's and 70's but the Mapes continued to prosper. The hotel finally closed in'82, due to financial problems experienced by the Mapes Family brought about by their other Northern Nevada casino holdings.

Reno has yet to experience the sort of growth that has been seen in Southern Nevada, and for that reason the destruction of the Mapes is more open to debate than the hotel demolitions to the south. Even the demolition of The Sands--perhaps the most historically significant casino in the state--is hard to argue against given the inability of such a small property to compete in the current Las Vegas marketplace and in light of the value of the mid-strip real estate.

This is not the case in Reno, where land and buildings for development in virtually every casino area are abundant. The city argued that the land on which the Mapes stood was necessary for their redevelopment efforts--a somewhat absurd position given the realities of downtown Reno and the lack of any real development on the property since the demolition. Despite receiving a number of viable concepts for the Mapes Building, the City Redevelopment Authority rejected all of them and the Mapes was destined for demolition.

The role of the City Redevelopment Authority was questioned throughout the process. Overlooking the Truckee River, the hotel was on a prime location between the downtown casino area and the riverfront district. Back in'96, the city of Reno purchased the hotel and began entertaining proposals for renovation and redevelopment. A number of sound financial proposals were presented that would preserve the integrity of the structure including condominiums, office space, and perhaps most viable, upscale senior apartments. Oddly, all of these proposals were turned down by the citys Redevelopment Agency which eventually led to the demolition of the structure.

Following the 2000 demolition, the lot remained vacant for over a year until a temporary ice skating rink was hastily constructed the following winter. The property has been improved and the rink is now permanent which, while not in itself a bad use for the land, further calls into question the efficacy of demolishing the structure. It would appear that the city had no clue what to do with the land, but for whatever reason wanted the building brought down. This has led to all sorts of conspiracy theories, from the City Development Agency having financial incentive to raze the hotel to rumors that the building was haunted and was destroyed to keep the Reno area from being overrun with paranormal activity. Whatever the reason for the decision, the city of Reno has lost a beautiful art deco treasure that played a significant part in the economic growth of the state.

About the Author:

No comments:

Post a Comment