Is by far one of the most cost effective ways for you to increase your revenue without any extra expense out of your pocket. Lets face it, lodging properties spend millions and millions a year promoting their property and most of the lodging properties remain with a 30% vacancy or more.
The best thing about adding your hotel to a private directory is that you will be tapping into a market that you might not otherwise tapped into. With 122964 Hotels And Motels Companies in the United States, and that is not including international hotels.
With all these hotels and lodging properties available for travelers to consider, how do you get them to stay at your property? You can spend millions and millions of dollars promoting your property but to drive in new travelers, but you will not be able to market to everyone. You can spend money on 3rd party gds portals, print marketing, TV marketing, and internet marketing, but you will never be able to hit the target audience that private membership clubs, like Hotels Etc. attracts.
Add your property to these types of programs will allow you to increase your revenue without any additional marketing on your part. Simply list your hotel free of charge in the private directory and when a member calls you for reservations, you simply give them a discount that is greater than what the public can receive.
One of the biggest factors of determining if you can participate in these types of programs is what type of hotel discount can you supply to members. Companies such as Hotels Etc. travel club, requires you to provide a certain type of discount to members. Once you determine the type of discount that you can afford to provide to travel club members, then you should contact the travel club and ask to be included in their directory.
Lets imagine your property has 100 rooms. Lets say you rent each room out at $100 per night. Lets say you remain 30% vacant through-out the year. That is 30 empty rooms per night multiply by $100, which brings in over 1 million in loss for the hotel each year.
If you have a system that allows you to generate a promo code, discount code, or a special code, then you can provide a direct link to your site for members to make discounted reservations. The most important thing to remember is that you need to inform your entire staff that you are participating in the program. Companies such as Hotels Etc. are very picky about hotels and property owners pushing away members. They take a lot of pride in offering an incredible service to members.
The best thing about adding your hotel to a private directory is that you will be tapping into a market that you might not otherwise tapped into. With 122964 Hotels And Motels Companies in the United States, and that is not including international hotels.
With all these hotels and lodging properties available for travelers to consider, how do you get them to stay at your property? You can spend millions and millions of dollars promoting your property but to drive in new travelers, but you will not be able to market to everyone. You can spend money on 3rd party gds portals, print marketing, TV marketing, and internet marketing, but you will never be able to hit the target audience that private membership clubs, like Hotels Etc. attracts.
Add your property to these types of programs will allow you to increase your revenue without any additional marketing on your part. Simply list your hotel free of charge in the private directory and when a member calls you for reservations, you simply give them a discount that is greater than what the public can receive.
One of the biggest factors of determining if you can participate in these types of programs is what type of hotel discount can you supply to members. Companies such as Hotels Etc. travel club, requires you to provide a certain type of discount to members. Once you determine the type of discount that you can afford to provide to travel club members, then you should contact the travel club and ask to be included in their directory.
Lets imagine your property has 100 rooms. Lets say you rent each room out at $100 per night. Lets say you remain 30% vacant through-out the year. That is 30 empty rooms per night multiply by $100, which brings in over 1 million in loss for the hotel each year.
If you have a system that allows you to generate a promo code, discount code, or a special code, then you can provide a direct link to your site for members to make discounted reservations. The most important thing to remember is that you need to inform your entire staff that you are participating in the program. Companies such as Hotels Etc. are very picky about hotels and property owners pushing away members. They take a lot of pride in offering an incredible service to members.
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